Course Description

Research shows that there are significant financial head winds that Black Americans face due to the unconscious, systematic, institutional bias against them that make wealth accumulation extremely difficult. These head winds which have been rigorously document by numerous researchers from the country’s leading institutions can be particularly difficult on the members of the Black Middle Class. This module will explore the financial implications of these costs as they pertain to home ownership, auto purchases, job search, career aspirations, business financing, online commerce etc… It also highlights strategies to help mitigate this incremental “tax” in the near and long term.


Shawn Rochester

         Shawn D. Rochester is an expert in identifying, optimizing and allocating cash flow to help individuals, families, and organizations achieve their long-term financial goals.  Shawn is a former corporate development and strategy executive who developed world-class cash flow management skills identifying and executing $500 million worth of transactions around the world and helping global business leaders generate over $10 billion of incremental revenue and cash flow.              Shawn spent the last 20 years developing what would become The Good Steward Financial Empowerment Series.  Its powerful financial principles, based on stewardship, ownership and legacy, have helped individuals and families dramatically increase their ability to maximize their cash flow, eliminate their debt and leave a legacy not only for their children, but also for their children’s children.  Shawn and his wife, Delores founded Good Steward LLC (GSL) to provide financial education and advisory services based on the three core principles of stewardship, ownership, and legacy.  Since founding GSL, Shawn has helped clients eliminate millions of dollars of debt, add tens of millions of assets to their retirement plans and position themselves to leave a greater legacy for their children’s children, than many clients thought possible.              Shawn holds a bachelor’s degree in Chemical Engineering from The University of Rochester, and a master’s degree in Business Administration from The University of Chicago Booth School of Business with a focus in Accounting, Finance and Entrepreneurship. 

Course curriculum

  • 1

    The Black Tax: The Cost of Being Black in America

    • The Current Black Tax (Video)

  • 2

    The Historical Black Tax - How Over 40 million African Americans Wound Up Owing Just 2% of US Wealth

    • The Historical Black Tax

  • 3

    How You Can Help Eliminate The Black Tax & Create 6 million Jobs and 1.4 million Businesses in the Black Community

    • How You Can Eliminate The Black Tax

Pricing options

Explain how different pricing options might be valuable to different segments of your audience.